Delivering A Delightful Customer Service In B2B.
How and What.
Regardless of the client’s profile, customer service excellence delivery is a rising focus in B2B organizations as customer experience drives satisfaction, loyalty, and revenues. This statement gets even more crucial in a business to business environment where clients are fewer but represent a large source of income, up to billions of revenues in some industries. At the same time, the digital is establishing new standards for fast and seamless customer services: final clients and prospects’ expectations as personal consumers are progressively migrating into the B2B space.
Today, offer in B2B customer service is becoming a strategic issue for most of our clients and partners. B2B companies have to build the adequate service offer in a customer centric organization, based on three main pillars.
This article focuses on highlighting insights Sia Partners believes to be key to ensure B2B customer services’ excellence.