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GDPR, The Big Data Game Changer--Is Now the Time to Innovate?

How to sustainably engage with customers and learn from businesses who are doing it best

GDPR, The Big Data Game Changer--Is Now the Time to Innovate?

As a consumer, have you ever thought, what am I getting in return for my personal data? Probably not, but this may be a question you found yourself asking after May 25th with the General Data Protection Regulation (GDPR) laws was set to dramatically shake up what companies can and can’t do with your personal information. Most significantly, whether it be location data, IP addresses, cookies, RFID data or even your date of birth, companies will now need your explicit consent for the use of your data. There is no doubt this is a game changer.

 

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