Why It’s Essential to Already Focus on Generation Alpha if You Want to Stay Ahead of the Competition
Generation Sensation: Why It’s Essential to Already Focus on Generation Alpha if You Want to Stay Ahead of the Competition
Nowadays, most companies are focusing on Generation Y (Millennials) and Generation Z (Gen Z). They mainly state that the business world should focus on the needs of these generations to capture market share. While most companies are targeting the Millennials and Gen Z, the next generation has already made its entrance since 2010.
The newest generation, named Generation Alpha (Gen Alpha), are the children of the Millennials. Although it may seem too early to concentrate on Gen Alpha, we at Sia Partners argue that it is essential to look at this generation as early as possible. Not only to be ready for the future, but also because the business world is already and unknowingly being influenced by Gen Alpha.
In this article, we will delve in the differences between generations and why generation-monitoring is essential. Next, this article will examine the characteristics and differences of Gen Z and Gen Alpha. This article will then state how Gen Alpha is already influencing the (business) world and how they might change it further. A specific focus will be given to the technological, economical and socio-economical factors that influence Gen Alpha. The article concludes with a short overview.
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