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Toward the end of B2B2C?

Solutions for B2B2C to win over end users

The best performers in the world of consumer goods mainly rely on intermediaries to market their products. The acceleration of technological innovation provides companies with a renewed opportunity to develop direct links with their end-customers. The traditional B2B2C model is disappearing as the share of online sales for companies adopting this model is experiencing explosive growth. Beyond these opportunities, those who have always been considered among the best in marketing, realize that they are far from being true Customer-Centric organizations. They must transform urgently by adopting new operating and organizational models and manage this transition with their historical intermediaries. This document aims to explore the solutions these companies can adopt to align with a new digital reality.

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