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06.12.2019 #news

Sia Partners broadens its Consulting 4.0 ecosystem by buying out nod-A

Sia Partners broadens its Consulting 4.0 ecosystem by buying out nod-A, an agency specialized in agile methods.

Sia Partners, leader of independent consulting firms, announces the acquisition of nod-A.

Nod-A is an innovative agency aiming at transmitting new collaborative work methods from the digital world to large public and private companies. This acquisition will broaden Sia Partners’ services offer by bringing innovations offered by AI and Data Science to the consulting world.

A complementary expertise for Sia Partners


Funded in 2010 by Marie-Noéline Viguié and Stéphanie Bacquere, two well-known specialists of facilitation and new forms of collaboration. Nod-A develops its own methodology for “makestorming” from agile methods and design thinking. Nod-A helps 30 big companies and organizations across several sectors. Nod-A employs 20 people across its offices in Paris, Lyon, and Montreal and generates €2M in turnover.

Sia Partners will benefit from these innovative methodologies and help its clients on the whole value chain, from ideation to realization via long-term project coaching. This will allow the client to capture growth from innovation issues.

“The acquisition of nod-A enable us to offer our clients suitable methodologies to disruptively rethink their organizations, their products, their services, and their interfaces. This new capability is a true added value for our clients. Plus, it will help us disseminate disruptive creative methodologies within our company” explains Matthieu Courtecuisse, founder and CEO of Sia Partners.


A strengthened Design Thinking pole at the heart of the 4.0 ecosystem


Sia Partners’ Consulting 4.0 approach has been built around 3 main pillars: Management Consulting, Data mining, and Design. Nod-A allows a true bridge between pure design capabilities and management consulting. The design pole was created in May 2018 with the acquisition of FOVE, a digital marketing agency. Both nod-A and FOVE teams will keep their own autonomies while harnessing natural synergies between nod-A upstream stimulation and creativity methods and the creative and technical realization of FOVE.

Nod-A directors and founders are to be actively implicated in acculturing Sia Partners’ international teams and in creating Design Centers, first in Paris and Montreal and then in the Middle-East and in Asia. These Design Centers will embed nod-A methodologies but also creative rooms and labs to offer clients true spaces for prototyping and animations. At Sia Partners, nod-A activities will be supervised by Cyril Cuenot, associate partner in charge of the Human Resources & Change Business Unit and Design Thinking expert. 

“Sia Partners’ strong network in our sectors will help us invest in nod-A’s brand in France and in Canada and strengthen our commercial extension” specifies Stéphanie Bacquere, CEO and founder of nod-A, in charge of Northern America development.