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Don't Fight the Future

Four Steps to Developing an Adaptive Operating Model

Don't Fight the Future: Four Steps to Developing an Adaptive Operating Model

“The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work... when you go to church... when you pay your taxes.”

– Morpheus in The Matrix, 1999


Technology hasn’t become The Matrix (yet!), but it is pervasive and changing at an increasingly rapid rate. Organisations cannot ignore technology change; those that want to survive and thrive must adapt to it. How does an organisation adapt to technology change? Must it run on blockchain? Must it move to the cloud? Must it have in-house data scientists? The truth is that some organisations might, but not all organisations. The keys for an organisation to adapt to technology change are the same as for any other change: knowing its customer, knowing itself, making educated guesses about the future, and measuring its performance. Unlike technology, these keys will never change.


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