Enjoyce Zhu

Enjoyce Zhu is Market Head of Sia Partners China. She has 20 years of solid digital transformation experience dedicated to consumer products and the retail sector for CRM and Loyalty. She has successfully helped MNC clients to achieve end-to-end paths of digital customer transformation: from strategy design of aligning business objectives, to user experience design and data modeling design, to product design and system implementation, to co-pilot operations to enable business users, including change management along the journey.