Action Your Circular Strategy

Based on your goals, our team will investigate the market to identify white spaces and build a landscape of disruptive opportunities areas. Each opportunity will have circular principles at their core – eliminating waste, keeping products and materials in use, and regenerating natural systems – to address unmet needs. An initial hypothesis on the most impactful and commercial circular opportunities for your business will be taken forward.

Being driven by the voice of the customer is critical for developing a successful circular venture. We engage with real customers and our network of partners to test and validate opportunity areas. Using insights gathered and our internal circular economy expertise, we will refine, develop and prioritise opportunities.

Having determined the best circular venture opportunity for your business, we will build a commercial business case and define and scope a Proof of Concept. This is critical for in-depth understanding of cost requirements and to demonstrate the value of the venture – both commercially and environmentally.

Pairing relentless user-focus with circular economy design principles, our expert team will design your circular venture to minimise resource use and encourage regeneration from the outset. We will continuously test and iterate the design to ensure user experience remains at the heart of the process, whilst delivering an MVP under rapid timelines.

The first phase of work will involve the identification and prioritisation of circular opportunities to be targeted through partner ecosystems. Next, we will engage with identified partners to understand their needs and aims, and introduce them to the partner ecosystem. Together, partners will define the vision for the partner ecosystem.

The third phase of work is centred on defining the vision for the Proof of Concept, which will demonstrate the feasibility and value of the partner ecosystem for one specific circular opportunity. As part of this phase, we will develop the PoC partner roles and responsibilities, which range from orchestrator, co-creator, expert to funder. With the commitments gained from PoC partners, we will onboard partners to the ecosystem, ensuring that all partners are fully aligned and untied. 

With the relevant partners onboarded to the ecosystem, the next phase is designing and launching the PoC. Our circular economy experts, with relevant partners, will co-design and launch the PoC, and integrate health checks to monitor it's progress.

Once the PoC has been successfully launched, the next phase will be focused on scaling, and creating the Partner Ecosystems Centre of Excellence. As part of this, our team will scale the PoC by incorporating a wider scope or launching to new geographies, and define the Operating Model and resource requirements for the Centre of Excellence. This will result in a precisely designed Centre of Excellence ready to be operationalised.